Case studies
Wellness & Equipment · Customer Intelligence
From fragmented data to real-time campaigns
The client
A wellness-equipment multinational with a complex customer ecosystem: end consumers, gyms, hotels, corporates, maintenance contracts and a fleet of connected machines generating continuous usage data.
The challenge
- Multi-source segments (purchase, maintenance, usage) that took days of cross-team work.
- Upsell, cross-sell and retention campaigns slowed by dependence on ad-hoc IT extractions.
- Very rich product data not available to marketing and sales teams in time.
- Campaign activation frequency far below commercial potential.
The solution
- Unification of profiles, contracts and usage data into a single operational layer.
- Self-service segmentation for the business team, without going through IT for every audience.
- Integration of product, contract, maintenance and marketing-automation data.
- Automatic triggers on relevant events: contract renewal, drop in usage, threshold breaches.
The results
4×
increase in campaign activation frequency
hours → min
time to build and activate an audience
self-service
autonomy for marketing and sales teams
